“Where Ideas Come to Life”
As a top competitor for high-end remodels and custom homes, HartmanBaldwin’s “Where Ideas Come to Life” campaign plays on the process of dreaming, exploring, and building one’s dream home. The integrated campaign introduces tactile mood boards, inspiration elements, curated photography, descriptive text, and audio that come together to represent the brand’s unique design aesthetic and emotional quality across multiple platforms. This approach effectively increases brand recall and engagement by growing web traffic to the firm’s website and social media platforms for higher lead conversion. This allows HartmanBaldwin to not only market to their consumer, but also educate, inspire, and grow their target audiences.